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Supplements Now A Health Category Of Its Own, According To Analysis Of Searches On Health Websites

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“A recent survey by an advertising firm shows that dietary supplements as a category has broken into the top health topic searches in 2021.” [Source:]


As this survey demonstrates, the enormous progress in the field of micronutrient research in recent years has aroused widespread interest. As a result, a growing number of manufacturers and suppliers want a share of this ‘boom’ and are offering multivitamin products and other nutritional supplements in all shapes, colors, and sizes. In general, all these products have one thing in common: they were not scientifically tested for their effectiveness and, instead, are advertised using health claims taken from random publications by third parties.

What’s more, due to the growing competitive pressure on the mass market of food supplements, manufacturers feel obliged to further reduce the costs of their ingredients. This is only possible if synthetic – i.e., artificially created – substances are used instead of micronutrients from natural sources. While human body cells are able to identify and utilize vitamins of natural origin, their interaction with synthetic substances is largely unclear. As a result, millions of users are currently taking nutritional supplements that have a doubtful or even harmful effect.

To read our advice on what to look for when choosing nutritional supplements, download a free copy of our educational brochure: Vitamins: Harm or Benefit?

To check out Dr. Rath’s daily dosage recommendations for vitamins, minerals, trace elements, and other important nutrients, see the special Cellular Health feature page on our website.

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